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Terms of Service

Legal terms governing use of armoflow.com and ArmoFlow products, including FrostDesk.

Effective date: 1 June 2026 · Last updated: 1 June 2026

These Terms of Service ("Terms") are a legal agreement between ArmoFlow Ltd, a company registered in England and Wales under company number 17081481, registered office at 167-169 Great Portland Street, London, England, W1W 5PF ("ArmoFlow," "we," "us"), and the person or business ("you," "Customer") using armoflow.com or any ArmoFlow product, including FrostDesk (together, the "Services").

By creating an account or using the Services, you agree to these Terms. If you are entering into these Terms on behalf of a business, you confirm you have authority to bind that business.

1. The Services

FrostDesk unifies WhatsApp and Gmail into a single inbox and provides AI-assisted communication and booking tools for independent service professionals. The Services may change, and features may be added or removed, over time. Additional ArmoFlow products (e.g. The Crest Guild, Vaelmont) are subject to these Terms unless accompanied by separate terms at launch.

2. Eligibility and account registration

  • You must be at least 18 years old and able to form a binding contract to use the Services.
  • You must provide accurate, current information when creating an account and keep it up to date.
  • You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.
  • Notify us immediately at hello@armoflow.com if you suspect unauthorised use of your account.

3. Connecting third-party accounts (WhatsApp, Gmail)

  • You are solely responsible for having the necessary rights and authority to connect your WhatsApp Business account and Gmail account to FrostDesk, and for complying with WhatsApp's and Google's own terms of service and policies.
  • You are responsible for ensuring you have a lawful basis to process the personal data of your end clients that flows through connected accounts, including obtaining any necessary notices or consents required by applicable data protection law.
  • We are not responsible for outages, changes, or restrictions imposed by WhatsApp, Meta, or Google that affect the availability or functionality of connected integrations.

4. Subscriptions, fees, and payment

  • Certain features of the Services require a paid subscription. Current pricing is displayed at armoflow.com or in-app.
  • Payments are processed by Stripe. By subscribing, you authorise us (via Stripe) to charge your chosen payment method on a recurring basis according to your selected plan.
  • Fees are exclusive of applicable taxes unless stated otherwise; you are responsible for any taxes applicable to your use of the Services.
  • Subscriptions renew automatically unless cancelled before the renewal date. You may cancel at any time from your account settings; cancellation takes effect at the end of the current billing period.
  • Refunds: except as required by applicable law (including UK consumer protection law where applicable) or as otherwise stated at the point of purchase, fees are non-refundable.
  • We may change our prices with at least 30 days' notice before the change applies to your next billing cycle.

5. Acceptable use

You agree not to:

  • Use the Services for any unlawful purpose or in violation of any applicable law or regulation;
  • Send spam, unsolicited bulk messages, or content that violates WhatsApp's or Google's acceptable use policies;
  • Attempt to reverse-engineer, decompile, or gain unauthorised access to the Services or underlying infrastructure;
  • Use the Services to process personal data without a lawful basis, or in a way that infringes the rights of your end clients;
  • Introduce malware, or interfere with the security or proper functioning of the Services;
  • Resell, sublicense, or provide the Services to third parties without our prior written consent.

We may suspend or terminate accounts that violate this section, with notice where reasonably practicable.

6. AI features

FrostDesk may use third-party AI providers to generate suggested replies, summaries, or categorisation from your messages. AI-generated content is provided as a productivity aid; you remain responsible for reviewing AI-generated output before sending it to clients or relying on it. We do not guarantee the accuracy, completeness, or appropriateness of AI-generated content.

7. Intellectual property

  • We and our licensors own all rights, title, and interest in the Services, including software, design, branding (including "ArmoFlow," "FrostDesk," "The Crest Guild," "Vaelmont," and associated logos), and documentation. Nothing in these Terms transfers ownership of any such rights to you.
  • We grant you a limited, non-exclusive, non-transferable licence to access and use the Services for your internal business purposes, subject to these Terms.
  • You retain ownership of the content and data you submit or that is processed through your account ("Customer Data"). You grant us a licence to host, process, and transmit Customer Data solely to provide the Services.

8. Data protection

Our processing of personal data in connection with the Services is governed by our Privacy Policy and, where we act as a processor of your end clients' data, by our Data Processing Terms available on request. You remain the data controller for the personal data of your own clients processed through the Services.

9. Service availability and support

We aim to keep the Services available and reliable but do not guarantee uninterrupted or error-free operation. We may perform scheduled or emergency maintenance, which may temporarily affect availability. Support is available at hello@armoflow.com.

10. Disclaimers

To the maximum extent permitted by law, the Services are provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Services will meet your requirements or be uninterrupted, timely, secure, or error-free.

11. Limitation of liability

To the maximum extent permitted by law:

  • Neither party excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.
  • Subject to the above, our total aggregate liability arising out of or in connection with these Terms or the Services, whether in contract, tort (including negligence), or otherwise, shall not exceed the total fees paid by you to us in the 12 months preceding the event giving rise to the claim.
  • We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, goodwill, or business opportunity.

12. Indemnification

You agree to indemnify and hold harmless ArmoFlow, its officers, employees, and agents from any claims, damages, liabilities, and expenses (including reasonable legal fees) arising from your breach of these Terms, your violation of applicable law, or your unlawful processing of personal data through the Services.

13. Term and termination

  • These Terms remain in effect while you have an active account.
  • You may terminate at any time by cancelling your subscription and closing your account.
  • We may suspend or terminate your access to the Services, with reasonable notice, if you materially breach these Terms and fail to remedy the breach within 14 days of notice, or immediately in cases of serious breach, illegal use, or risk to the security of the Services or other users.
  • Upon termination, your right to use the Services ceases; provisions that by their nature should survive (including Sections 7, 8, 10, 11, 12, and 15) will survive termination.

14. Changes to these Terms

We may update these Terms from time to time. For material changes, we will provide at least 30 days' notice by email or in-product notice before the changes take effect. Continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

15. Governing law and disputes

These Terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms, except that consumers resident in the EU/EEA may also be entitled to bring proceedings in their country of residence under applicable consumer protection law.

16. General

  • Entire agreement: These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and ArmoFlow regarding the Services.
  • Severability: If any provision of these Terms is found unenforceable, the remaining provisions remain in full force.
  • No waiver: Our failure to enforce any right or provision does not constitute a waiver of that right.
  • Assignment: You may not assign these Terms without our prior written consent; we may assign these Terms in connection with a merger, acquisition, or sale of assets.

17. Contact

ArmoFlow Ltd
Email: hello@armoflow.com
Registered address: 167-169 Great Portland Street, London, England, W1W 5PF